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ParentalEQ

Project overview

How do you raise emotionally strong kids?

Most parents need support with the social & emotional development of their kids. The age range of 5-12 is the best time to influence kids.

 

ParentalEQ aims to simplify parent-child psychology via an app delivering short 'audio' lessons and real parent-child activities designed by experts to help tackle challenges in the emotional & social health space.
 

My Role

  • Built and maintained the ParentalEQ website and developed a brand toolkit.

  • Developed a visual identity for ParentalEQ’s mobile app, website & branding based on research & testing. Worked alongside the product team to Ideate & prototype solutions to address user pain points, designed and maintained the new UI library & Style Guide

  • Created static & animated marketing assets as well as downloadable resources for parenthood learning modules on the app.

  • Created explainer videos to market & pitch ParentalEQ.

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