ParentalEQ
Project overview
How do you raise emotionally strong kids?
Most parents need support with the social & emotional development of their kids. The age range of 5-12 is the best time to influence kids.
ParentalEQ aims to simplify parent-child psychology via an app delivering short 'audio' lessons and real parent-child activities designed by experts to help tackle challenges in the emotional & social health space.
My Role
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Built and maintained the ParentalEQ website and developed a brand toolkit.
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Developed a visual identity for ParentalEQ’s mobile app, website & branding based on research & testing. Worked alongside the product team to Ideate & prototype solutions to address user pain points, designed and maintained the new UI library & Style Guide
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Created static & animated marketing assets as well as downloadable resources for parenthood learning modules on the app.
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Created explainer videos to market & pitch ParentalEQ.