1st Place ACUHO-i Marketing Awards - Winner - Overall Campaign
Project by Sophie Erpicum, Gloria Lam, Rachel J Mah & David Simpson
The theme for the UTS:Housing Annual Dinner 2016 was 'The Wizard of Oz'. The promotional campaign was accompanied by illustrations and posters for general marketing purposes as well as social media hype. Instagram shorts were created to allude towards the theme during the weeks before the event to create buzz and anticipation.
Posters and invitations were accompanied with Augmented Reality codes for scanning to create an engaging medium that would animate over the printed collateral.