TEDxTheRocks : Rethink

The objective of these designs were to encapsulate the spirit of The Rocks area in Sydney, Australia in a dimension that resonated alongside the spirit of TED & TEDx. As such, the design features the iconic buildings surrounding The Rocks, inclusive of the Sydney Opera House, the Park Hyatt Hotel, the Earth Exchange and Luna Park, to establish and reinforce the locational identity of the TEDxTheRocks brand and event which was held in the historic Sydney Theatre.